I’m a Marketing Specialist

For more than a decade, I’ve worked where communication has a clear commercial or social purpose.

About Me

Strategy in my head. Creativity in my toolkit. Results on the scoreboard.

Developing With a Passion

I partner with ambitious businesses and senior leaders to build trusted brands, strengthen customer engagement, and turn marketing into measurable growth.
My approach combines strategic thinking with practical execution — using data and insight to understand what matters, then creating integrated marketing that connects the right message, audience and channel.

Most recently, at a NFP, I translated a critical national industry challenge; skilled labour shortages in construction into campaigns, digital systems and board-ready reporting that helped leaders understand the challenge and take action.

With a degree and post graduation in Communications and Marketing, I bring both strategic perspective and hands-on experience. I’m equally comfortable presenting to senior leaders, developing a marketing strategy, briefing a creative shoot, building an email journey or turning insights into a campaign that gets results.

The goal is simple: smarter marketing, stronger brands and growth that lasts.

Contact Me

I don’t just market businesses. I help build brands people believe in.

Ready to make your marketing work harder?
Let’s turn your ideas into a clear strategy, a stronger brand and marketing that drives real results.

Let’s talk

What Services I’m Providing

A partner to senior leaders who needs marketing to earn trust, not just attention.

Brand Development

Build a clear marketing direction and a brand that stands for something. From positioning and messaging to campaign strategy, I help turn business goals into focused marketing that connects with the right audience.

Digital Transformation & MarTech

Make your marketing smarter, more connected and easier to manage. I help identify opportunities to improve digital systems, customer journeys and marketing technology, creating practical solutions that streamline processes and support better decision-making.

Website Development

Create a digital home that looks great, works seamlessly and supports your business goals. From structure and user experience to content, design and implementation, I develop websites that make your brand credible, easy to navigate and built to convert.

Working Process

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Strategic Consulting

Bring your marketing strategy to life across the channels that matter. From campaign planning and execution to email, social and digital optimisation, I create connected campaigns designed to engage audiences and drive measurable results. Make your marketing smarter, more connected and easier to manage. I help identify opportunities to improve digital systems, customer journeys and marketing technology, creating practical solutions that streamline processes and support better decision-making.

Technology Solutions

Work Experience

Marketing professional with over a decade of experience building national brands

UI/UX Designer

2018-2026

I shaped the website UX for multiple sites, planning page structure, user journeys and calls to action from concept through to launch. I also improve live sites using analytics and Search Console data to remove friction and lift enquiries.

Web Designer

2015-2026

I have managed and built website content in WordPress, working with external developers on redesigns and ongoing improvements across multiple brand sites. I wrote all website content for two national brands, from structure and copy through to launch and ongoing updates.

Digital marketing

2015-2026

Hands-on digital marketer across social media, email, SEO, paid search and CRM, using WordPress, Google Analytics, Google Ads, Mailchimp and Campaign Monitor to grow reach and enquiries.

Graphic Designer

2010-2026

I hold a Visual & Graphic Communication Diploma and design campaign flyers, event collateral, social graphics and brochures in Adobe Creative Cloud and Canva. .

Brand building

2015-2026

I developed and launched three national brands from concept to market, including brand identity, logo design, messaging and websites for Brick & Block Careers, Bricklayer Connection Australia and the ABBTF Group Training Organisation. I also led the full rebrand of Swinburne Student Life, and my brand social channels generated more than 2 million impressions.

My Portfolio

Get in contact and let’s talk about what you’re building

What My Clients Says

Whether you have a project in mind or just want to talk marketing, I’d love to hear from you.

Think Lucid took our brand from an idea to a launch we were proud of.

She listened carefully, kept everything on schedule and explained every decision clearly.

John Doe

Working with Ayesha felt like having an in-house marketing partner. She understood our audience, brought fresh ideas and was great with our team and stakeholders. I’d happily recommend her to any organisation that wants marketing that gets results.

Jenna Smith

Sue Johnson

Stay In Touch

Reach out any time to talk brand, campaigns or growth.